Designing Pull-Up Banners/ Posters - Graphics & Visuals
Welcome back to part 2 of Designing Your Pull-Up Banner/ Poster Prints. Previously, we shared with you guys tips on how to pick the best font and the size that would fit your banner/ poster. Today, we’ll be focusing more on the visuals.
As we all know it, visuals are often what draws people’s attention to your banners/ posters. It can be the unique graphics or the overall look that attracts attention. In this blog, we’ll share with you how you can design your banner/ poster to maximise its potential.
When deciding on colours, you should take into consideration your brand’s colours or if you’re displaying it for an event, colours that would suit it. Say if you’re designing a banner for display at a baby fair, you should go for softer, light or even pastel colours and not so much of bold and bright ones.
An important thing to note when choosing colours is ensuring that your text would be legible. You’d want the copy in your design to be easily read especially for those passing by. If your design has a light background, the text should be of a darker colour and vice versa.
You can find inspiration for different colour palettes online. Here are some of our suggestions.
Photos are a good way to show what your brand offers. For certain business, photos play a vital role in converting someone into a customer. For example in the F&B industry, photos of appetising and appealing food will draw people to patronise your store. However, you should not have too many in your banners/ posters. Think of it as giving a sneak peek of what they can expect from you.
Graphics can also be a good way to present numbers or data. Having charts or infographics are a good way to feed people with information that is easily digestible. Same as the photos, you should not include too much data or information. If need be, you can have more information on flyers or pamphlets that can be given separately.
Moving on to your logo. The placement of your logo should be in a prominent area on your banner/ poster where people are able to notice it easily. This might also make the content on your banner/ poster stick longer with the audience if they’re able to recognise your brand.
Previously, we mentioned how you should not use too many photos or make your graphics look messy. The reason is, you do not want your artwork to look too cluttered. You’ll be amazed at how much difference white space can make. Contrary to its name, white space doesn’t have to be white. It depends on the colour of your banner/ posters background.
Here's an example of white space making a huge difference in a design.
Margins For Bleeding
Whenever something is printed, there is bound to be bleeding. Depending on the size and printer used, the bleeding measurements differ. As a general rule, we would advise you to leave a 10% margin on all sides of your design. This is usually more than enough for the bleeding as well as ensuring that your design is not sitting too close to the edges. Below are examples of designs with good and bad margins respectively.
And that wraps up part 2 of Designing Your Pull-Up Banner/ Poster Prints! We hope you’ve found this post useful for your next design. If you have any other questions, do DM us on Instagram or drop us an email at email@example.com and we’ll get back to you as soon as we can.
Till the next time, cheers!