Business Cards - Designing Tips
Hello and welcome back for another Lightning Prints post! Last week, we posted a comprehensive guide on business card printing. In this post, we’re going to talk more about business cards designs and share some of the more popular options today. Let’s get started with the more popular finishing options.
In the past, business cards were usually printed with a varnish finishing. With varnish, there are options such as matte, silk or gloss. However today, there are other finishes that are on the rise.
Embossing and debossing are something you see more commonly today. Embossing creates a raised pattern and is done by pressing on the card using heat. Debossing is the opposite. Instead of raising the pattern, it sinks the pattern into the card. Both finishings create a strong texture to the card and can work great with certain designs.
Die-cut is another popular option. Today, you see more and more companies printing their business cards in shapes of objects that closely relate to their brand. For example a cookie-shaped business card for a bakery or a paint palette business card for an aspiring artist. The options for die-cut are almost endless!
Design & Colours
Now, on to the actual design. Back in the day, business cards were simple, lots of solid colours with a simple logo and the brand’s name/ contact details. Now, the use of patterns are hot. Be it geometric, abstract or line patterns, you see lots of them on business cards. Sometimes, the patterns are also either embossed or debossed to create that texture. If you’re designing a business card, this is something you can consider rather than embossing/ debossing the company’s name.
As for colours try to avoid lots of white. Instead, use complementing colours. A popular option now are soft or pastel colours. Nowadays, people are moving away from colours that are too bright or just using one or two colours. An aesthetically pleasing colour combination can help to draw attention or even get people to pick up your business card. Of course, this does depend on the nature of your business.
Elements To Include
Business cards in the past were simple with information included only being the company’s & person’s name and contact information. But today, you see more that’s included in a business card. For example, social media handles. Social media plays a huge part in marketing today. There are even people who prefer to visit a brand’s social media pages over their websites so this can be a key element in your business card.
You may find that this extra information can make your business card a little too wordy. In that case, you can always opt to replace the website or the links to your social media pages with a small QR code that people can scan.
Something else that we see on business cards are also special promotions. This will encourage people to grab one of your business cards and even make an order or engage in your service.
And that’s mostly it. We’ve covered a couple of options you can choose when designing a new business card. If there’s more that you want to hear from us on business cards, let us know and we’ll make a part 3 to our business cards blog.
Till the next time, cheers!